Habib, Rishad, Katherine White and Joey Hoegg (2021), “Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration,” Journal of Consumer Psychology, 31(3), 621-630, doi: 10.1002/jcpy.1220.

Habib, Rishad, Katherine White, David J. Hardisty and Jiaying Zhao (2021), “Shifting Consumer Behavior to Address Climate Change,Current Opinion in Psychology, 42, 108-113, doi:10.1016/j.copsyc.2021.04.007.

White, Katherine, Rishad Habib and Darren Dahl (2020), “A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior,” Journal of the Association for Consumer Research, 5(1), 2-18,

White, Katherine, Rishad Habib and David J. Hardisty (2019), “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework,Journal of Marketing, 83(3), 22–49, doi: 10.1177/0022242919825649.
* Covered in: Hardisty, David J., Katherine White and Rishad Habib (2019), “5 Ways to Shift Consumers Towards Sustainable Behaviour,” The Conversation.


Habib, Rishad, and Katherine White (2022), “Shifting Consumers’ Decisions towards Climate – Friendly Behavior,” Handbook of Business and Climate Change, eds. Robert Hansen and Anant Sundaram.

Hardisty, David, Katherine White, Rishad Habib and Jiaying Zhao (2022), “Sustainable Nudges for The Wild: Recommendations from Shift,” Behavioral Science in the Wild, eds. Dilip Soman and Nina Mazar, University of Toronto Press, in press.

White, Katherine, Rishad Habib and David J. Hardisty (2019), “The Elusive Green Consumer,Harvard Business Review.


Levy, Eric, Rishad Habib, Katherine White and Karl Aquino, “From Sinners to Saints: How Redemption Stories Motivate Charitable Giving,” revise and resubmit.

Habib, Rishad, David J. Hardisty and Katherine White, “Closing the Gap: How Relative Distance from Fundraising Goals Can Enhance Charitable Giving,” revise and resubmit.


Habib, Rishad†, Ekin Ok† and Karl Aquino, “Political Identity and Consumer Evaluations: A Reversal of In-group Favoritism,” manuscript in preparation [†equal authorship].

Habib, Rishad, Yann Cornil and Karl Aquino, “When Moralizing Labels Backfire: Moral Identity as a Predictor of Rejection of Latent Moral Content,” manuscript in preparation.

Ekin Ok†, Habib, Rishad† and Karl Aquino, “Don’t Take my Warm Glow: Unasked Prosocial Gifts Reduce Future Donations,” 4 studies completed, manuscript in preparation. [†equal authorship]