JOURNAL PUBLICATIONS
Habib, Rishad†, Ok, Ekin†, Karl Aquino, Sid Mookerjee, and Yann Cornil (2025), “Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences,” forthcoming at Journal of Consumer Research, http://doi.org/10.1093/jcr/ucaf019.
Ok, Ekin†, Rishad Habib†, and Karl Aquino (2025), “Charity Without Choice: The Impact of Receiving Prosocial Gifts on Subsequent Donations,” forthcoming at Psychology and Marketing.
Habib, Rishad, David J. Hardisty, Katherine White and Baek Jung Kim (2025), “The Closing-the-Gap Effect: How Relative Distance from Fundraising Goals Shifts Charitable Giving,” Journal of Marketing Research, doi:10.1177/00222437241270225.
Levy, Eric†, Rishad Habib†, Katherine White and Karl Aquino (2025), “From Sinners to Saints: How Redemption Stories Motivate Charitable Giving,” Journal of the Association for Consumer Research, 10 (1), doi: 10.1086/733156.
Habib, Rishad, Katherine White and Joey Hoegg (2021), “Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration,” Journal of Consumer Psychology, 31(3), 621-630, doi: 10.1002/jcpy.1220.
Habib, Rishad, Katherine White, David J. Hardisty and Jiaying Zhao (2021), “Shifting Consumer Behavior to Address Climate Change,” Current Opinion in Psychology, 42, 108-113, doi:10.1016/j.copsyc.2021.04.007.
White, Katherine, Rishad Habib and Darren Dahl (2020), “A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior,” Journal of the Association for Consumer Research, 5(1), 2-18, https://doi.org/10.1086/706782.
White, Katherine, Rishad Habib and David J. Hardisty (2019), “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework,” Journal of Marketing, 83(3), 22–49, doi: 10.1177/0022242919825649.
* Covered in: Hardisty, David J., Katherine White and Rishad Habib (2019), “5 Ways to Shift Consumers Towards Sustainable Behaviour,” The Conversation.
[*equal authorship]
OTHER PUBLICATIONS
Habib, Rishad, and Katherine White (2022), “Shifting Consumers’ Decisions towards Climate – Friendly Behavior,” Handbook of Business and Climate Change, eds. Robert Hansen and Anant Sundaram.
Hardisty, David, Katherine White, Rishad Habib and Jiaying Zhao (2022), “Sustainable Nudges for The Wild: Recommendations from Shift,” Behavioral Science in the Wild, eds. Dilip Soman and Nina Mazar, University of Toronto Press, in press.
White, Katherine, Rishad Habib and David J. Hardisty (2019), “The Elusive Green Consumer,” Harvard Business Review.
RESEARCH UNDER REVIEW
Maier, Lukas† and Rishad Habib†, “Disclosing Disability: Consumer Reactions to Disability-Owned Businesses,” invited revision at Journal of Consumer Research.
Habib, Rishad, Omar Fares^, and Irfan Butt, “A Meta-Analysis on the Factors Driving Consumer Adoption of the Sharing Economy”, invited revision at Journal of Consumer Marketing.
RESEARCH IN PROGRESS
Mookerjee, Sid, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, “Do Minority-Owned Labels Help or Hurt Minority Businesses”, manuscript in preparation.
Wan, Jing, Sumaya Albalooshi, Rishad Habib, and Mathilde van Dijk, “The failing activist: How perceived hypocrisy decreases perceived contribution,” manuscript in preparation
Habib, Rishad, Sid Mookerjee and Katherine White, “Brands in the Circular Economy: Effects of Sharing Platform Type on Consumer Adoption”, data collection in progress.
Bharti, Mehak and Rishad Habib, “From Possessions to Purpose: The Experiential Nature of Sustainable Consumption”, manuscript in preparation.
Habib, Rishad, Yann Cornil and Karl Aquino, “When Moralizing Labels Backfire; Moral Identity as a Predictor of Rejection of Latent Moral Content,” manuscript in preparation.
Tangri, Karun^ and Rishad Habib, “Product Usage History in the Circular Economy”, manuscript in preparation.
Ozekes, Eylul^, Juan Wang and Rishad Habib, “Group size’s impact on co-creation engagement in brand communities”, data collection in progress.
[†equal authorship; ^graduate student at project commencement]
Rishad Habib 